Last updated: January 20th, 2026

Privacy Policy

PeterLovatt.com is committed to protecting your privacy and handling your personal data in a transparent, lawful, and secure way. This Privacy Policy explains how personal information is collected, used, and protected when you visit this website.

1. Who We Are

This website is operated by:

Dr Peter Lovatt

Website: https://peterlovatt.com

Email: hello@peterlovatt.com

For the purposes of UK data protection law, Dr Peter Lovatt is the Data Controller.

2. What Personal Data We Collect

We may collect and process the following personal data:

a) Information you provide directly

  • Name
  • Email address
  • Any information you submit via contact forms, newsletter sign-ups, or email enquiries

b) Information collected automatically

When you visit this website, we may collect:

  • IP address (anonymised where possible)
  • Browser type and device information
  • Pages visited and time spent on the site
  • Referring website

This data is collected using cookies and analytics tools (see Section 6).

3. How Your Data Is Used

Your personal data may be used to:

  • Respond to enquiries or messages you send
  • Send newsletters or updates (where you have opted in)
  • Improve website performance and content
  • Monitor website usage and trends
  • Maintain website security

Your data is never used for automated decision-making or profiling.

4. Lawful Basis for Processing

Under UK GDPR, personal data is processed under the following lawful bases:

  • Consent – for mailing lists and newsletter communications
  • Legitimate interests – for responding to enquiries and improving the website
  • Legal obligation – where required by law

You may withdraw consent at any time by using unsubscribe links or contacting us directly.

5. Data Storage and Security

Reasonable technical and organisational measures are in place to protect personal data against loss, misuse, unauthorised access, or disclosure.

Personal data is:

  • Stored securely
  • Accessed only where necessary
  • Retained only for as long as required for its intended purpose

6. Cookies and Analytics

This website uses cookies to improve functionality and understand how visitors use the site.

We use Google Analytics to collect anonymised information such as:

  • Pages visited
  • Time spent on pages
  • General location (country/city level)
  • Device and browser type

Google Analytics data is processed in accordance with Google’s privacy policies. IP anonymisation is enabled where possible.

You can manage or disable cookies via your browser settings. For more detail, see the Cookies Policy below.

7. Mailing List and Communications

If you sign up to the PeterLovatt.com mailing list:

  • Your email address will be stored securely
  • You will only receive content you have opted in to receive
  • You can unsubscribe at any time via links in emails or by contacting hello@peterlovatt.com

Your details will never be sold or shared for marketing purposes.

8. Third-Party Content

This website may include embedded content (e.g. videos or social media posts). Embedded content behaves as if you have visited the originating website directly and may collect data according to their own privacy policies.

9. Data Sharing

Personal data is not sold or rented.

Limited data may be shared with trusted service providers (e.g. website hosting, email platforms, analytics providers) solely for operational purposes and under appropriate data protection safeguards.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: hello@peterlovatt.com

11. Changes to This Policy

This Privacy Policy may be updated from time to time. The current version will always be available on this page.